Why use Salty's Lures?
BECAUSE THEY WORK...BECAUSE THEY'RE AFFORDABLE...But MOST
of all because they're MADE IN THE USA!
When you buy a
Salty's lure you can expect to receive a product that is top quality
and will catch you fish every time!
What you won't see is fancy TV
displays in a shop, or high priced lures or bait and switch advertising.
What you will see is great quality and proven fish catching plugs at a
fair price.. all backed by a reputation that is second to none in the
Salty's is my only business and it's a 7 day a week job keeping up with
Wood lures are unique. Like a fingerprint, every one is
lures have the best action of any lure, and they're the most fun to fish!
To be able to make a hand
lure fool a fish is one of the neatest things in fishing...
and it's what
draws alot of people to fish just wood lures.
Wood lures have a very subdued sound to them in the water...
A sound that plastic etc cannot duplicate!
This is a very large advantage at times to keep from spooking fish with
Given the choice of a mass produced lure with cheap components
or a Salty's lure, the Salty's lure wins hands down,
and our excellent
feedback from shops and customers shows this!
Today everyone says they make the best, or use the best components etc,
but the bottom line is it's hoopla and marketing.
We buy our components in bulk directly from the same manufacturers. Same
components (split rings, swivels, etc) that everyone else uses.
But our difference is we
make every single lure and most custom parts completely in-house.
We control every step of the
process from manufacturing the metal lips to finished packaging and
shipped to a store or fisherman near you. We manufacture our own
computer controlled machines geared directly towards building lures.
We have a fully equipped machine shop for machine and part
fabrication to support our processes from start to finish!
this capability we can fabricate and build parts to support our machines
that enable us to save steps and time,
increase efficiency, while creating some of the highest quality wood
lures available anywhere in the world.
Currently Salty's uses custom designed 7 computer operated CNC machines in every step of
channel for some neat videos on how some of this is done)
use top quality American made products on every lure we make.
and true components that have been used for decades.
The exception to this USA made policy is our VMC hooks which are made in France
and some Krok swivels which are made in China.
No gimmicks here just affordable lures that catch fish!
Not only do we
use top quality USA components, but our finish is top quality too!
We've spent considerable time to make these the best
they can be and take pride in every lure we make.
Salty's Lures are designed for light tackle fishing, boat or surf,
using typically 10-20 lb test line class is preferred although many use
higher for larger gamefish species.
Wood lures have
actions unmatched by their plastic cousins.
Early striped-bass fisherman
discovered this and the tradition now continues!
Salty's lures have been used to catch fish worldwide including Stripers,
Bluefish, Bonito, False Albacore,
Blue fin Tuna, Grouper, Giant Trevally, Amberjack, Queenfish, and
The manufacturing process...
Salty's Lures are born from only the finest hand
selected stock. Wood is chosen for grain, length and direction, and cut to
our exact specifications at mills in the USA and Canada. Select slow growth
woods from Red & Yellow Birch to Soft & Hard Maple, Specialty Cedars and Pacific Cypress are used to ensure tight grain and maximum density. Each lure represents a different type of wood, and only the finest squares
are selected after being vacuum dried to a moisture content of 8% or less.
In addition we air dry our own pine to control every step of the
Each lure blank is cut to
length. Custom built sophisticated high speed computerized machinery cross bores each blank for a perfect
meet every time.
We have found that investing in specialized machinery is
proper to being able to turn out a good high quality lure at an affordable
price! We are the only custom wood lure maker with a fully
integrated machine shop also for full tooling support & construction.
Each lure is turned and sanded 3 times in
progressive steps on a high speed backnife production or computerized CNC lathe.
The cnc lathe cuts the
kit bodies at a faster rate than can be achieved by
hand with replication specs spot on every time!
Unlike many other companies who choose to outsource their products,
all turning and operations are handled in our modern manufacturing
facility to ensure that each lure meets our specifications-we can control
everything in-house for truly the finest
In 2008 we purchased a large hopper-fed backnife lathe to
dedicate just to kit manufacturing for even faster production!
After the lure is
turned it then goes to another computerized CNC machine which precisely drills each
part of the body.
This machine drills a complete 9 hole lure in under 26 seconds.
Don't try this at home :)
Additional functions such as lip slots, cupped faces,
etc are performed.
Each lure is handled an average of 14 times from start
To make a good wood lure it requires many carefully processed steps and
close attention is required to ensure entire production batches carefully
match. Because of our computerized CNC machinery we can manufacture each
run exactly the same as the previous!
Lures are sealed multiple times to
prevent water intrusion and splitting.
Proper preparation is crucial to a
well performing lure!
It's one of the things that sets us apart from
Our exclusive hand mixed pigments are designed to
be within the window of most gamefish vision ranges for optimum
visibility in the water!
This enhances the predatory instincts of large gamefish because
it most closely matches what a real baitfish looks like!
In 2003 Salty's was the first wood lure company to work with the top
special effects pigment manufacturers
to achieve finishes that some are
just starting to advertise today!
Actual light microscope bright field and scanning electron images of
one of our custom color pigment mixes.
Hand assembly and packaging is the final process before
shipping to shops and customers worldwide. This is where final quality
control is given and any remaining "seconds" are removed. We utilize only the highest
quality components made in the USA, and with the use of space age glues
and specialized pigments, Salty's Lures are old world
technology lures with a high tech advantage!
And the end result is a happy face or a return picture
from an excited fisherman!
The comments and pictures that our customers send are
proof that Salty's plugs do what counts...
They catch fish at an affordable
Salty's Lures...The Diamonds in
your Tackle Bag!